An expo is one of the best ways to get your name out there as a business, within your niche. An expo brings hundreds or thousands of visitors directly to you who are interested in your business niche. This is an unparalleled opportunity to make a lasting impression on the people you want to focus on within your industry. At an expo, however, there is going to be a lot of competition.

A great way to stand out from the crowd at an event like this is to use a teardrop banner or two. These will help your business stand out, be memorable and leave an impression of professionalism on your audience. In this article, we share with you some of the top reasons why you should advertise your business with teardrop banners in 2018.

How effective is the teardrop banner?
You can use teardrop banners in a variety of situations. Whether you’re at an expo, trade show, conference or within your everyday business location, they can be an effective way to capture your audience’s attention. With the US trade show market bringing in $12.81 billion annually, expos and trade shows are a huge market for bringing customers to your business. If that didn’t catch your attention, it’s important to remember that 81% of trade show attendees have the option to buy. That means more than 4 out of 5 people hanging around these trade shows are potential customers targeted for your industry. What more opportunity could you want?

7 Reasons Why You Should Use a Teardrop Banner at Your Next Event
With such a huge opportunity to get the right kind of customers, here are seven reasons why you should use teardrop banners at your next expo or if you want to stand out at your trade show.

1. Flags Get your audience’s attention.
The beauty of the teardrop banner is that it is the type of banner that has the ability to quickly grab your potential customer’s attention. You can use these types of designs indoors and outdoors, and you can get them in sizes to suit your business or event. With large or small options available, it all depends on how prominent you want to be. Many teardrop banners have options like a cross base with poles for indoor options. Flags for outdoor use will include a pole with a ground stake option.

2. Very easy to transport
There are always plenty of marketing tools that are similar to banners but are bulky or difficult to pack for transport. The beauty of teardrop banners is that their design and size allows for easy transportation. This is ideal if you visit events frequently or like to move your banners around. This can save a lot of extra stress during the event.

3. Easy to set up and take down.
Of all the marketing tools available, teardrop banners are probably the easiest to put up and take down at a moment’s notice. No more running around looking for ladders and cable ties to set up that overhead banner. With the teardrop banner, you just need to set up the stands and add the flag, easy. This gives you more time to focus on the important part of attracting your customers.

4. Teardrop banners are affordable.
When you start looking at the cost of marketing materials, especially for events, the costs can start to add up quickly. The beauty of teardrop banners is that they cost a lot less than other marketing resources that you might normally find at this type of event. With everything from inflatable archways, inflatable tents, media walls and classic printed gazebos, prices can really start to add up for a modest trade show. You can also make an impact while keeping costs down with teardrop banners.

5. Banners are easy to customize
With teardrop banners, design choices are only limited by your imagination. With different size options and the ability to print on different designs, you can customize your teardrop banner to stand out. Many users can often ignore the traditional style of banners, and thus they become ineffective. This type of banner is always the one that stands out and catches the eye of your customers.

With any color choice or marketing message on the banner in your design choices, you can guarantee that your logo, business information, and brand are going to stand out from the crowd.

6. 24/7 advertising for your business
Why only advertise at trade shows and exhibitions? With this type of banner, you can use them 24/7 for your business.

With outdoor options available with a teardrop design, you can use them as a 24/7 salesperson, promoting your business at all times thanks to their durable design. They are also popular to use within businesses, to capture your customer’s attention and re-enforce your brand image.

7. They are durable.
One of the most important aspects of the physical advertising you invest in is that it stands the test of time. Thankfully, a teardrop design banner isn’t just going to go away.

Sensory branding allows a marketing approach to be profitable and successful. Almost 99% of all brand communication focuses on just two senses – the sense of sight and the sense of sound. So, when you include other senses, you can achieve a better branding design. This can lead to an increase in sales. Ready to get started? Check out this guide we’ve created to help you create the perfect branded display for your business.

Make a lasting first impression
First impressions last. A study says that first impressions are more sticky than we are inclined to believe. People’s first impressions of seeing an image influence their perceptions. This means that even if they meet in person, that impression lasts. In a branded display, a customer’s first impression of your stall will determine whether they want to explore further.

For example, you have a well-designed and eye-catching window display. When people make the first impression that the brand is unique and surprising, they would enter the store. In fact, they might even buy your products. Remember: A brand design allows you to reach your customers. It gives you a physical space to visually communicate your brand message. Use this space to delight your customers right off the bat.

Collect amazing brand inspiration.
To help you come up with the perfect brand style design, check out inspiration boards online. These images can give you an idea of ​​what you want your display to look like. Think about things that have worked for your brand in the past. Also, make sure you consider how your competitor’s displays look. From there, create your own unique design that outshines your competition. With many businesses today, it’s important to stand out from the crowd. Combining different designs and ideas will create a one-of-a-kind masterpiece.

Create an eye-catching branded display
Beautiful, colorful, and eye-catching displays will make your customers remember you. But you only have a few seconds to convince them that your display really has these features. Here’s something to put things in perspective: Sensory memories last a short time. They come from sense organs like eyes. The thing is, the brain only holds them for less than 500 milliseconds.

it’s fine. It only takes a few hundred milliseconds to have this effect on your customers. on whether they will remember your brand or not. This is one of the main reasons why a company spends a lot of money to design its corporate logo. A study shows that a logo can influence a consumer’s perception of a brand. Guess the company, brand or product based on the shape of the logo. That said, you want to make sure you create a good and appealing logo design.

Consider your display colors.
Apart from the design, the colors of your branded display are also important. Are you aware of how people are more likely to remember a certain color than a product or brand? This is because colors are so powerful that they can affect a person’s mood. By using the right colors, you can install your brand in your market, even influencing their buying behavior.

For example, if your product or brand is related to sporting goods, the colors that can best represent your company are green and blue. These colors represent the atmosphere and feeling of the outdoors. In addition, color influences consumer decisions. Another study shows that people make a purchase decision within 90 seconds of their initial interaction with a product or person. An estimated 62% to 90% of brand evaluation depends on colors.

Focus on interactive displays.
Today, interactive display marketing and digital signage have gained a lot of popularity in various industries. The consumer electronics market pioneered this type of display. The question is, why should you value them too much? A static display can capture the attention of its customers through its design and use of colors. But interactive displays have a natural attention-grabbing quality. There is also the power of interactive displays to influence customer engagement. The more customers engage with your digital design, the more likely they are to remember your brand.

Always remember that a good customer experience affects your sales. When your customers enjoy interacting with your display, they are more likely to purchase your products or services. So, add videos, LED screens, and touchscreen displays to your next branded display campaign.