Who would have thought that Nikola Tesla’s “World Wireless System” in the 1900s would become the Internet as we know it now? And that more than a century later, more than four billion people will become Internet users? It’s probably for these reasons that you hear people say left and right that print is out of print. But it is not. Print is very much alive and plays an important role in many different industries even today.

Especially in the world of marketing and advertising, one type of print marketing tool that you should not underestimate is roll-up banner stands. They are just as important to your business marketing strategies as your online marketing investment. In fact, they are the biggest contributors to the success of your trade show display. On top of that, they’re also the most cost-effective tools in your print marketing arsenal. And here are the top reasons why.

1. It’s print, and print is very affordable.
How about a $150,000 TV ad to you? Incredible, right? But this is true when it comes to television commercials. After all, you have to pay a TV station a lot when you want to secure a spot in their primetime viewing slots. And while this can certainly bring more people to know about your brand, the question is, do you have the budget to do it? If your organization falls under the category of small business, you are unlikely to. After all, small businesses in Canada make up 97% of all businesses in the country. And as a small business owner, marketing is just one part of the extensive list of expenses you need to worry about.

So what about print ads? It still depends on several factors, such as size, material, and specific type. But you can be sure that you won’t need to spend thousands of dollars on a single piece of roll-up stand. For a few hundred dollars, you can already have a pull-up banner stand and grab the attention of anyone passing by.

2. Because you can use them over and over again.
Roll-up banner stands are one of the most cost-effective marketing tools you can have. For the simple reason that you can use them over and over again. This is especially true for those printed on high-quality materials, using top-of-the-line inks. For example, you are attending a trade show. In this case, you must have solid visuals that capture the audience’s interest. Print content that will make your competitors green with envy. At the same time, you want print ads that you can use the next day. And the days that followed. Until the last second of the convention. Remember, such events can last for several days. That way, you don’t want to run out of marketing resources on your second day!

We’re not saying you shouldn’t invest in small-ticket items like flyers, brochures, calling cards, and even promotional items. But, if you only rely on them, your overall costs are sure to increase exponentially. Not to mention that this can leave you without any other advertising medium in the final days of the event. Pop-up or roll-up banner stands boast longevity that makes them reusable. All you have to do is take them down after the day is over. And then the next day, position and set them in the most strategic location.

3. They are compact and portable.
This means you can bring them anywhere you want to market your brand and its products and services! They are easy to set up and take down. It will only take you a minute or two to put them up or down. In other words, even after the trade show is over, you can use them elsewhere. Perhaps for the next trade show event, you’ll attend in a few days. or at your principal place of business. How’s that for compact and portability?

4. Banners can change themselves.
You’ll find roll-up or pull-up banner stands that offer a lot of flexibility in terms of reuse. how does? To get the most out of them, you just need to change the banners yourself. Then, attach the new banner to the stand. Presto – you have a new ad! For example, you have something new to share with your target market. Maybe a new product, an existing promotion, or maybe a sale! So, you just need a new banner to print the information.

All that remains to be done is to attach the new banner to the stand. Then, wait for customers to swing the door of your business. This reproducibility feature makes roll-up banner printing tools even more cost-effective. And why it makes sense that you should invest in such print and supplies beforehand.

5. Because they are perfect for almost every advertising opportunity.
Last, but not least, is the simple reason why these banner stands are effective in almost every advertising opportunity you come across. From trade shows to in-business ads, you can take them and use them anywhere you can legally advertise. And again, because they’re a print ad format, they won’t cost you much.