What if your company throws a party and no one comes?
That’s what it feels like at a trade show sometimes. You can spend a lot of time and effort building a great booth only to find that everyone ignores you.
Here’s the good news: it will never happen again! That’s because we’re giving you the ultimate guide to increasing brand visibility at your next expo.
Read on to unlock the secrets!
A hell of a vision
Here’s the blunt truth: People make up their minds about your booth as soon as they see it. It only takes a second for them to determine if they are interested in what you have to offer.
Your job is to make the most of this second. And that puts a lot of thought and effort into your booth design!
Below we have several ideas for how to take your booth to the next level. The most important thing is to develop a vision for your booth ahead of time so that when you start setting up, you can hit the ground running.
Bring your dream team.
Which employees are behind the booth is as important as the booth itself. What you’ll really want to do is have your most engaged employees help engage the crowd.
And contrary to popular opinion, it’s not all about extroverts. In fact, your introverts can make better salespeople on the show floor because of their listening skills.
That’s because a trade show isn’t just another sales opportunity. This is truly an opportunity to increase customer engagement and increase brand visibility.
To do this well, you need to have a team that creates an instant connection with anyone they meet. If they have the “gift of gab” make sure they are behind the booth for your next show.
Sounds like a whole breakfast.
The math of attracting visitors is simpler than you might think. If you want visitors to come to your booth, you must offer something they want!
For example, snacks and drinks are always a big hit. If someone is hungry, they are more likely to visit a booth that has some delicious food.
Food not only draws people in, it helps them relax. Say chocolate when they’re having fun? Or enough? (Trade Show Tip: Get a Nespresso Pod Machine) Not only will potential clients be drawn to your caffeinated offering, but they’ll feel more engaged than talking to a stranger and hearing your sales pitch. are hungry!
Uniform on point
Employees sometimes worry about wearing uniforms. And this is one of the biggest trade show tips I can offer: At a trade show, it’s important for all of your employees to look the same. And that uniform needs to look good!
A “uniform” can be as simple as everyone wearing a branded polo and the same type of pants. However you do it, this look ensures that people can instantly recognize your company’s employees.
And that’s the heart of brand visibility: making sure people make an immediate connection between your colors, logo, slogan, and your brand.
Speaking of connection, make sure the uniform matches your banners and other table displays to create a cohesive look that draws the eye.
Trade show brochures
What is the take away?
At the end of the day, everyone loves getting free stuff. That’s why your trade show booth needs some fun products to give away.
Items like branded notebooks and pens are practical trade show items that customers can use immediately. And branded t-shirts give them something comfortable to wear long after the show is over.
Such products offer short-term and long-term visibility and engagement ROI. In the short term, they give consumers something to use, and anyone who sees your brand on their products may ask about your company.
In the long term, customers will continue to use these items and think fondly of the company that gave them to them. In fact, people keep promotional products for an average of 8 months!
This is much more effective than just hoping they remember your booth.
One of the best things you can do is create a more interactive display. And the easiest way to do this is to offer product demonstrations.
Customers don’t just want to see your product or hear someone talk about it. Instead, they want to use your product and see it in action.
This creates engagement with individual customers, but it also increases the number of people visiting your booth. This is due to the perceived value of your booth.
Here’s how it works: Imagine you’re new to a city and want to try the best possible restaurant. If you see a place with huge crowds and long lines, it’s natural to assume they’re the best.
With great product demonstrations, you’ll build a line of interested people. And that line will help generate more interest, increasing your visibility and engagement.
One still creates an interactive booth that creates the “buzz” around the trade show. How? Turn it into an experience!
Maybe you run a consulting business. Your booth can have a snack station where someone can customize the snack of their dreams.
With a little humor, your staff can tell them that this represents the fruits of good counseling: coming together to help someone bring their unique vision to life.
Social Media Solutions
To this day, there is no advertising like word of mouth advertising. However, our primary source for “word of mouth” is now social media.
It is therefore important to encourage social media interaction at a trade show. And there are a few different ways to do this.
The first technique is to set up a social photo booth (more on that in a minute). It encourages people to take branded photos and then share them with all their friends and followers.
You should also create a custom hashtag for the event. Make sure the tag is prominent on your banners and displays to encourage online conversation about your brand.
Finally, have at least one team member monitor social media throughout the day. They can engage with people who use the hashtag, which helps show the world how much you care about your customers.
Interactive display options
Interactive tablet display
Earlier, we talked about the importance of customer interaction. One of the easiest ways to promote customer interaction is through the use of electronic devices.
For example, you can get some interactive tablet displays and place tablets at your booth. From there, the possibilities are endless!
At the very least, you can maintain a digital guestbook, and have people sign up for email updates from your company with the click of a button.
If you have the company’s app, customers can use the tablet to give it a test drive. That might be enough to motivate them to download their own copy!
Other options include:
A scrolling slideshow of your products.
Reviews on the carousel (Trustpilot offers a nice carousel feature).
Open your website so people can browse products.
RedsBaby, a 100% online stroller brand, also offers a shopping cart on a tablet.
The new tablets have great front cameras, perfect for people taking selfies at your booth.
You can even let them use the tablet to make social media posts on the company account. It encourages engagement while building trust between the company and customers.
We discussed the importance of immediately grabbing someone’s attention with your booth. And nothing else does the stretch display as well!
You can buy custom stretch displays that are ready for the trade show floor. These displays feature big, bold, and stunning graphics that instantly catch the eye and create interest.
Such displays are available in various sizes and configurations. No matter how much (or how little) room you have at your booth, there’s room for a great stretch display.
Customers like to receive free items, which is why we like to give away branded goods. But there’s one thing they love even more: winning these products instead!
Creating a variety of contests at your booth can be very fun and engaging. And the winners of these contests should get your better stuff, which makes the competition fun and a sense of fun.
Even if you don’t have much space, you can set up your own little “Wheel of Fortune”. Have customers spin it and see what prize they end up with.
Again, getting people to your booth is a matter of making your booth a great place to be. If you’ve got fun and games and you don’t have competition, you’ll leave them in the dust.
Encouraging customers to engage with your booth on social media is important. One way to do this is to set up a “both social image”.
These are branded, decorated booths designed to create entertaining photos. And because the brand is built-in, users who share the photo are helping you even if they don’t use your hashtag.
It is true that these booths can take up a lot of space. However, they are interactive, create lines, and encourage social media engagement. This makes such a booth one of your best interactive display options.
Brand visibility: The bottom line
So there you have it, our top expo tips for increasing brand exposure at trade shows. But do you know who can help make your brand stand out like never before?
Here at Esigncity, we specialize in products and services to make your next professional event memorable and engaging. Visit our homepage or check out our free artwork services today to see how we can help you get noticed!